Saint Lucia Seeks to Score Big with Rugby Partnership
Saint Lucia has inked a deal with English rugby club Saracens, becoming the team’s Official Destination Partner ahead of the 2026/27 season. The agreement marks the island’s first foray into rugby sponsorship, following a similar move with Premier League side Arsenal earlier this year.
The partnership is part of Saint Lucia’s growing efforts to leverage sports tourism to boost its economy. With a rich cultural heritage and stunning natural beauty, the island is looking to attract more visitors from around the world. The partnership with Saracens is seen as a major coup, with the rugby club’s global reach and reputation set to help promote Saint Lucia as a top destination.
As part of the deal, Saracens fans will have the chance to experience the island’s unique culture and landscapes, while Saint Lucia’s tourism board will be able to tap into the rugby club’s massive following. With the 2026/27 season just around the corner, Saint Lucia is poised to become a hotspot for rugby fans and sports enthusiasts alike.